If breakfast is the most important meal of the day, how much more ready for the day would you be if you could have two breakfasts?
That's not a rhetorical question, at least for many people. According to a recent survey by the marketing research firm OnePoll, 62 percent of Americans think "second breakfast" should be recognized as a real thing, right alongside (first) breakfast, lunch, and dinner.
The poll delved into the eating habits of 2,000 Americans. It found that not only does the average U.S. resident enjoy a second breakfast at least once a week, but 70 percent of those who double down on breakfast say they feel more energized than they would otherwise.
Interestingly, the definition of breakfast appears to be fairly vague. Despite a prevalent view that "breakfast" must be eaten before 10:25 am, 43 percent of the respondents said they have no problem eating typical breakfast foods for every meal, and 36 percent do it on a regular basis.
There's no telling where the demand for acceptance of second breakfast as a regular meal might lead, but you can already imagine the restaurant slogan: "Breakfast. It's not just for breakfast anymore."
Starting the day off right:
- On average, people have breakfast at about 7:30 a.m. on weekdays and an hour later on weekends.
- Two studies in 2014 caused a stir when they questioned whether breakfast is really the most important meal of the day, stating that the notion is more of a saying than a scientific fact.
- Breakfast as it looks today -- cereal, eggs, and the like -- didn't exist in America until the second half of the 19th century.